Сhanel
HISTORY
of the legendary
FRAGRANCE
ЛЕГЕНДА ОТ CHANEL
date of foundation
1921
year on the market
101
packs per minute sold in the world
5
ingredients
in the composition
in the composition
80
Chanel entrusted the work on the new perfume to the Russian-French perfumer Ernest Beaux, a former perfumer of the royal court, who emigrated from Russia after the revolution of 1917.
Instead of creating monotonous fragrances, Beaux played with mixtures of floral scents. Perfume notes such as vetiver, ylang-ylang, sandalwood, jasmine, neroli, rose and others were included in the scent for Chanel.
THE BIRTH
OF FLAVOUR N°5
OF FLAVOUR N°5
изысканного
Ernest Beaux appreciated scents that contradicted nature, not trying to imitate it.
In addition, Beauх added an ingredient that was just beginning to be used in perfumery — aldehyde.
He strengthened the notes and made them live, adding an unusual complexity to the fragrance.
He strengthened the notes and made them live, adding an unusual complexity to the fragrance.
In the early 1920s, Coco Chanel wanted to create the first perfume.
It was to be an artificial fragrance that smelled like a woman. Coco adored cleanliness, and wanted the fragrance to be fresh and clean, like the smell of soap and freshly washed skin.
It was to be an artificial fragrance that smelled like a woman. Coco adored cleanliness, and wanted the fragrance to be fresh and clean, like the smell of soap and freshly washed skin.
In the early 1920s, Coco Chanel wanted to create the first perfume. It was to be an artificial fragrance that smelled like a woman. Coco adored cleanliness, and wanted the fragrance to be fresh and clean, like the smell of soap and freshly washed skin.
the birth
Flavour N°5
Instead of creating monotonous fragrances, Beauх played with mixtures of floral scents. Perfume notes such as vetiver, ylang-ylang, sandalwood, jasmine, neroli, rose and others were included in the scent for Chanel.
Chanel entrusted the work on the new perfumes to the Russian-French perfumer Ernest Beaux, a former perfumer of the tsar's court, who emigrated from Russia after the revolution of 1917.
Ernest Beaux appreciated fragrances that contradicted nature, not trying to imitate it.
Ernest Beaux appreciated fragrances that contradicted nature, not trying to imitate it.
In addition, Beauх added an ingredient that was just beginning to be used in perfumery aldehyde.
He strengthened the notes and made them live, adding an unusual complexity to the fragrance.
He strengthened the notes and made them live, adding an unusual complexity to the fragrance.
«Perfume for a woman that smells like a woman, not a rose»
The talented perfumer and Gabriel start working together. Ernest Beaux created five samples, marking them with a serial number from 1 to 5.
For the new fragrance she chose a radical in its simplicity bottle with a laconic white label and granular cork.
Each composition differed in composition and concentration of components. Chanel chose vial number 5.
In this sample Coco saw the true fragrance of a woman.
In this sample Coco saw the true fragrance of a woman.
The fragrance
woman
The beautiful, understated, masculine bottle (similar to the grain for whiskey) was considered revolutionary in that time.
The talented perfumer and Gabriel start working together. Ernest Beaux created five samples, marking them with a serial number from 1 to 5.
For the new fragrance she chose a radical in its simplicity bottle with laconic white label and granular cork.
The beautiful, restrained, masculine bottle (similar to thegrain for whiskey) was considered revolutionary in that too time.
The beautiful, restrained, masculine bottle (similar to thegrain for whiskey) was considered revolutionary in that too time.
Each composition differed in composition and concentration of components. Chanel chose vial number 5. In this sample Coco saw the true fragrance of a woman.
The fragrancE
woman
Immerse yourself in the world of Chanel
Парфюмерная композиция выстраивалась из сочетания запахов майской розы, иланг-иланга, жасмина, ветивера, ириса, ванили — и все это было приправлено щедрой дозой альдегидов
капель сандалового дерева
30
цветов жасмина
на 30 мл
на 30 мл
1000
цветов розы
12
The advertising poster showed Mademoiselle in a black evening dress with transparent sleeves, high-heeled shoes, a necklace, and other jewelry. «Gabrielle Chanel is superior to other artists. Her dresses, her perfume were made for drama without a shadow of regret»
Perfume N°5 is like gentle music accompanying a love scene
1930
1950
Many models dreamed of introducing the legendary fragrance, including American actress Susie Parker: In 1959 she starred in an advertising video by Richard Avedon under the slogan «Every woman living on earth loves Chanel №5»
Every woman loves
Сhanel N°5
Jacques Elliot, the brand's creative director, suggested that photographer Richard Avedon shoot the models' faces behind a perfume bottle to achieve an interesting, surreal effect.
1970
So Catherine Deneuve, together with Chanel, created one of the most popular advertisements. No slogans, just a portrait of the actress and a transparent bottl on the poster
Looking Glass
by Richard Avedon
by Richard Avedon
In the mid-1980s, Andy Warhol, who adored perfume, dedicated a series of 190 paintings to the fragrance. The silkscreen images of the perfume bottles are among the rarest of the artist's works and contributed to the development of the Chanel Nº5 cult
1980
Pop Art
by Andy Warhol
by Andy Warhol
Энди
Catherine Deneuve, 1979
Carole Bouguet, 1983
Carole Bouguet, 1986
Nicole Kidman, 2005
Audrey Tautou, 2009
Marion Cotillard, 2020
Gisele Bundchen, 2014
Lily-Rose Depp, 2016
WORLD STARS
for Сhanel
CHANEL
Perfume is an invisible,
but unforgettable, unsurpassed fashion accessory
but unforgettable, unsurpassed fashion accessory
Gabrielle Chanel
It announces the appearance of the woman and continues to remind her of her when she has left
CHANEL
